Aesthetics Are Everything
Aesthetics Are Everything
Designing a clinical environment that doesn’t feel “clinical”
How do you deliver a design that complements and honors the tailored experience that each customer expects from the space? You trust JAQUE.
- When Dr. Catherine Durboraw expanded her Center for Aesthetics (CFA) practice in Scottsdale, Arizona, she knew there was only one person she could fully trust as the architect and interior designer: JAQUE. As a CFA patient herself, JAQUE had a unique window into the experience. She knew that to create a space that did justice to Dr. Catherine’s mission, she needed to start with a blank slate and build something truly extraordinary. From the moment you enter the new CFA, you feel an energy that reflects its transparency and values. Lotus leaves are subtly incorporated throughout, including in the shape of the corridors themselves. A retail area encourages browsing while you wait. Business offices enable discrete appointment scheduling. And a private door allows you to enter the facility and go directly to your treatment room.
- Extreme attention to detail went into every color and shape. JAQUE built customized amenities and ceiling treatments. And she went out of our way to respect the tasks being performed in each room while also making each occupant feel like royalty. Key to the process was collaborating at the outset with all the professions involved, including the branding and marketing teams. Together, the final architecture and design support CFA’s mission to deliver an experience tailored to each person, while also delivering fresh new adventures for repeat customers. The space exudes everything CFA stands for and aligns with Dr. Catherine’s mission to deliver an experience that’s one of a kind. And ageless.