JAQUE Web 1920 JAQUE TheSecretOfArtistry 0D808867 299E 415E 8C2A B526D203FE0A 4541 00000809F9041FE8 uai

The Secret of Artistry: Classic, with a Twist

Taking an edgy approach to a historic space

How do you create a restaurant that’s rich in history but feels young, edgy, and irresistibly cool? You trust JAQUE.

When the owners of a planned 42-seat restaurant secured a prime spot in a bustling metropolitan area, they faced a unique challenge: How could they honor the historical charm of the building while appealing to a modern, adventurous clientele? The solution was clear—bring in JAQUE, a designer known for her fearless approach to blending the old with the new.

Type

HOSPITALITY

Services

INTERIOR DESIGN
CUSTOM FURNITURE & PRODUCT DESIGN

Client

UNDISCLOSED

Location

NEW YORK CITY

A Visionary Approach to Juxtapositions

JAQUE thrives on creating stimulating contrasts, and this project was no exception. From the moment she stepped into the historic space, she envisioned a design that would celebrate its history while injecting a bold, playful energy.

Labeling the restaurant “The Secret” added an air of mystique, perfectly aligning with JAQUE’s approach to creating spaces that feel both familiar and unexpected.

Design Highlights: Classic Meets Quirky with a Bold Color Palette

JAQUE paired the ornate, historic white ceiling with slate-gray walls to strike a balance between elegance and modernity. The contrast creates a moody, sophisticated atmosphere that feels both intimate and daring.

Timeless Shapes with a Twist

In the décor, JAQUE maintained the stately charm of the space by incorporating time-honored shapes and materials. However, she added quirky, conversation-starting elements—such as mannequin hands, feet, and other human forms—to give the space a playful edge that reflects the chef’s innovative menu.

Larger-Than-Life Interiors

Despite the restaurant’s small 42-seat scale, JAQUE infused the space with a grandeur that feels expansive. The dichotomy of the intimate size and bold design enhances its allure, making every visit an experience to remember.

A Destination for Every Occasion

The result is a hip, modern restaurant that’s clean-lined yet fantastical—a perfect setting for a first date, an anniversary dinner, or a journey into the imagination. The Secret is out: This is where history meets edge, tradition meets playfulness, and every detail tells a story.

Why JAQUE?

JAQUE’s signature style of blending dichotomies—elegant and edgy, historic and contemporary—makes her the ideal designer for spaces that demand both respect and reinvention. In this project, her artistry turned a historic building into a vibrant destination that perfectly matches the owners’ vision and clientele.

For timeless design with a bold twist, trust JAQUE.

Your Vision. Our Expertise.

Every space tells a story. How will your story be told?

Get in Touch Today!

Where Vision Meets Craft

Be the first to receive design inspiration, insider features, exclusive content, and invitations to private JAQUE events.

Scottsdale  | Minneapolis |  Whitefish  |  Big Sky  |  Eau Claire  |  Park City  |  Naples  |   Los Angeles

© Jaque Bethke Design. All rights reserved  |  Privacy Policy

Scottsdale  | Minneapolis |  Whitefish  |  Big Sky  |  Eau Claire  |  Park City  |  Naples  |   Los Angeles

© Jaque Bethke Design. All rights reserved  |  Privacy Policy

Privacy Preference Center