Pop-Up Store: A Misty Greenhouse in Grand Central Station
To coincide with New York’s iconic Fashion Week, JAQUE designed a pop-up store that was as innovative as it was visually striking.
Design Highlights:
- A Greenhouse Concept: JAQUE created a misty greenhouse structure to showcase Hunter Boots’ waterproof performance, offering an immersive experience that captured attention.
- Edgy Elegance: Matte black windowpanes gave the greenhouse an industrial yet fashionable vibe, ensuring it stood out amidst the bustling terminal.
- Playful Visuals: Brightly colored rain gear on mannequins paired with hovering umbrellas created an irresistible draw for passersby, making the store both approachable and memorable.
Downtown Flagship Store: Industrial Elegance Meets Heritage Design
For the permanent downtown store, JAQUE took a different approach, blending Hunter Boots’ rich history with contemporary aesthetics.
Design Highlights:
- Heritage-Inspired Exterior: JAQUE adorned the storefront with industrial metal accents and Hunter Boots’ iconic red and black branding, paying homage to the company’s storied past.
- Industrial Interiors: Exposed pipes and industrial fixtures highlighted the brand’s rugged roots while adding a bold, modern edge.
- Guided Shopping Experience: Sharp, protruding structures subtly guided customers through the store while drawing attention to key product displays, making the shopping experience both intuitive and engaging.
A Perfect Blend of Past and Future
JAQUE’s designs for both the pop-up and flagship stores beautifully captured the essence of Hunter Boots: practical yet stylish, timeless yet modern. By celebrating the brand’s heritage while pointing toward a more fashion-forward future, she created spaces that resonated with both long-time fans and a new generation of fashion enthusiasts.
Why JAQUE?
JAQUE’s ability to seamlessly blend tradition with innovation makes her the perfect designer for iconic brands looking to break into new markets. Whether it’s a misty greenhouse or industrial elegance, her designs not only tell a story but also leave a lasting impression.
For spaces that honor the past and pave the way for the future, trust JAQUE.
