Why Moscow? A Market Rich in Opportunity
Since the fall of the Soviet Union, Moscow has become a thriving market for fur, with buyers ranging from locals who wear furs daily to tourists purchasing multiple pieces at once. This shift called for a new approach to presenting fur—not just as a luxury product, but as an accessible, everyday item.
JAQUE’s challenge was to design a showroom that balanced elite sophistication with approachability, appealing to both seasoned fur buyers and a new generation of fashion-conscious consumers.
Designing the Perfect Sensory Experience
JAQUE’s design philosophy centered on creating a space that reflects the craftsmanship, quality, and heritage of Dita Furs while delivering a seamless shopping experience.
Atmospheric Sweet Spot: Elite Yet Accessible
- Clean and Elegant Layout: The showroom’s design is refined and sophisticated, ensuring a sense of luxury without feeling intimidating.
- Plentiful Yet Balanced Displays: Customers are presented with a wide range of options in a way that feels curated, not overwhelming.
- Lighting That Highlights Craftsmanship: Carefully placed lights accentuate the textures and details of each fur coat, showcasing the artistry behind every piece.
Attention to Detail in Every Element
From the lighting fixtures to the custom hangers, JAQUE’s design choices reflect Dita’s commitment to quality and tradition. The furniture, sourced from High Point, North Carolina, mirrors the craftsmanship of Kastoria’s fur-makers, creating a sensory connection between the products and the space.
“In both fur-making and design, integrity and craftsmanship are paramount,” says JAQUE. “I wanted the Dita showroom to represent the passion and pride that goes into every coat.”
A Space That Honors Heritage While Embracing the Future
The Dita Furs showroom in Moscow isn’t just a retail space—it’s a tribute to the brand’s legacy and an invitation to explore its future. JAQUE’s design celebrates the artistry of fur-making while positioning the showroom as a modern destination for both established and emerging markets.
Why JAQUE?
JAQUE’s ability to merge timeless elegance with modern functionality makes her the ideal designer for spaces that demand both sophistication and accessibility. Her thoughtful approach to design ensures every project feels personal, intentional, and deeply connected to its brand.
For spaces that elevate craftsmanship and create unforgettable experiences, trust JAQUE.
