Brand, Values, and Priorities

It is not a coincidence that your personal values are reflected in every choice you make in life including your spaces.
Read More

Media: So Scottsdale Magazine – April 2020

Designing Scottsdale 2020 | Creating a Space with You in Mind | Jaque Bethke of Jaque Bethke Design
Read More

Be Willing to walk away a winner!

My mentor Steve Wynn said “The difference between winners and losers is that a winner is willing to walk away a winner.…
Read More

Feeling Gratitude and Not Expressing It Is Like Wrapping a Present and Not Giving It

As 2019 comes to a close, we’re all hustling around trying to make sure we don’t forget anyone and that we get…
Read More

All Those Crazy Ideas

I’m often asked how I come up with “all those crazy ideas,” and I usually have no answer—no clear or concise response.…
Read More

Be Your Best Brand

Someone once told me that even if you have a great product at a fair price, that doesn’t mean you’ll be profitable.
Read More

Past, Present and Future of Design

For my first blog post, I spent over a month thinking not of the past, but about future generations.
Read More