Brainjacking

Design inspiration does not always come when you need it. 
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All Hotels are not Equal

The famous quote, "All men are created equal", does not apply to the Hotel industry.
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Brand, Values, and Priorities

It is not a coincidence that your personal values are reflected in every choice you make in life including your spaces.
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Media: So Scottsdale Magazine – April 2020

Designing Scottsdale 2020 | Creating a Space with You in Mind | Jaque Bethke of Jaque Bethke Design
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Be Willing to walk away a winner!

My mentor Steve Wynn said “The difference between winners and losers is that a winner is willing to walk away a winner.…
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Feeling Gratitude and Not Expressing It Is Like Wrapping a Present and Not Giving It

As 2019 comes to a close, we’re all hustling around trying to make sure we don’t forget anyone and that we get…
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All Those Crazy Ideas

I’m often asked how I come up with “all those crazy ideas,” and I usually have no answer—no clear or concise response.…
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Be Your Best Brand

Someone once told me that even if you have a great product at a fair price, that doesn’t mean you’ll be profitable.
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Past, Present and Future of Design

For my first blog post, I spent over a month thinking not of the past, but about future generations.
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