Media: NKBA Feature – Secret Hideaway

Inspired by an international spa, a designer and client collaborated to create the same vibe in a private suite.
Read More

Brainjacking

Design inspiration does not always come when you need it. 
Read More

All Hotels are not Equal

The famous quote, "All men are created equal", does not apply to the Hotel industry.
Read More

Brand, Values, and Priorities

It is not a coincidence that your personal values are reflected in every choice you make in life including your spaces.
Read More

Media: So Scottsdale Magazine – April 2020

Designing Scottsdale 2020 | Creating a Space with You in Mind | Jaque Bethke of Jaque Bethke Design
Read More

Be Willing to walk away a winner!

My mentor Steve Wynn said “The difference between winners and losers is that a winner is willing to walk away a winner.…
Read More

Feeling Gratitude and Not Expressing It Is Like Wrapping a Present and Not Giving It

As 2019 comes to a close, we’re all hustling around trying to make sure we don’t forget anyone and that we get…
Read More

All Those Crazy Ideas

I’m often asked how I come up with “all those crazy ideas,” and I usually have no answer—no clear or concise response.…
Read More

Be Your Best Brand

Someone once told me that even if you have a great product at a fair price, that doesn’t mean you’ll be profitable.
Read More

Past, Present and Future of Design

For my first blog post, I spent over a month thinking not of the past, but about future generations.
Read More