In a cookie-cutter world, Jaque’s lifestyle products cut against the grain. “Hand-crafted” doesn’t even begin to describe it. It starts with being hand-imagined. Jaque designs, (re)engineers and brings into being one-of-a-kind products that have never existed before and will never exist again. They speak to you and they reflect you, because they are you.
Jaque Bethke has never seen furniture as “inanimate.” To her, every chair, bed and table is alive. It has a personality and a soul. It has its own story, and it will always play a role in telling yours.
Most of today's furniture is produced without ever feeling the warm touch of a human hand. Jaque's creations are made with heart, designed to touch and to be touched— not only when they're placed in your space, but along every step of their creation.
Jaque is allergic to mediocrity. She'll won't pull a design off the shelf. She'll design a whole new shelf. Few people have the true skills needed to develop signature, 100% custom lifestyle products. Jaque’s unique background in architecture, engineering and as a designer—coupled with her empathic ability to sense each person's uniqueness—presents itself in products unlike any you've seen or touched.
Most of the items in today's homes, corporate offices, hotels and spas are popularity-driven, not design-driven. They want you to simply accept them. Jaque's products want you to love them. And you always do.
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