When someone enters your space, they instantly form an opinion about you and your value system. As you consider any purchase that involves your environment, you will constantly be using the three key ingredients:
How important are brands when you are making purchasing decisions? There are brands that exude quality and others that are quality but do not rely on their name to convey that. Depending on what your value system is, you will make choices that align with the brand that best reflects that.
When purchasing everything from a pen to an automobile, we are faced with value options as well as the perception of what that means. You may prefer a Bic pen, or you may only use a Mont Blanc pen. When you are shopping, you will determine the value of that pen based on several things, price is only one consideration. If you are in sales or a writer you will certainly value Mont Blanc over Bic, but if you are a Pilates instructor it may have little or no value.
This is quite possibly the most difficult of all three dynamics. This is also where people tend to disagree the most. If you are managing a busy environment, the priority of your interiors will be quite different from an executive who works 60 hours a week and has to decide what value they put on the minimal free time they have at space.