Being an artist, I never understood the truth in that remark until I was on the receiving end of failure. But the truth is this:
Be Your Best Brand
Someone once told me that even if you have a great product at a fair price, that doesn’t mean you’ll be profitable.
Telling the story of a brand and its space is just as important as the design and objects that go into it.
I have never been focused on a single style or a period. I look at a space as an experience, an opportunity. I want to get to the essence of it, to the heart of it. People are always the key to a brand, and people are the key to my successes and failures. I am known for my contradictions, layers and eclectic style. I am a rebel. I am full of irreverence. I design unconsciously and focus on the things that people love, not on what is expected. I am not limited by neglect, by what I did before or by what worked last. The culture of my brand is to build spaces that exude the occupants’ souls, inspire people and are true to the brand. I am dedicated to rebelling against the common stereotypes of design, and I’m committed to creating spaces and products that will last for generations to come. But that comes with a cost. Sometimes you have to do the hardest things to see what your brand excellence is. That’s the most difficult part. But as I’ve learned, it’s also the real profit.