Recently, I’ve had the opportunity to see how other like-minded people have reached audacious goals, and that has been very empowering. I am so grateful to have so many mentors, and so many people who inspire me. I’ve always loved design and architecture, but I’ve never sat down and sketched a vision for my own brand. On a recent trip to Rome, however, I literally picked up my sketchpad and did just that—simply focusing on what I wanted to do with the rest of my career and figuring out how I can make a difference. What emerged is this: In a world full of fast fashion, Wayfair, Perigold, Amazon and a plethora of other billion-dollar companies using high-powered advertising to crank out poor-quality furniture, I want my brand to stand out as part of a movement back to bench-made products that stand the test of time.
All Those Crazy Ideas
I’m often asked how I come up with “all those crazy ideas,” and I usually have no answer—no clear or concise response. It’s hard to know what sparks the art of a design, but I do know this:
Living life through rose-colored glasses has its advantages. For me, seeing the best in any circumstance has opened most of life’s opportunities.
Telling the story of a brand and its space is just as important as the design and objects that go into it.
From the beginning of this mindset, all JAQUE products needed to do just that. Finding the best fabrics and the right ethical manufacturers hasn’t been easy, but I’ve found what I think is the jackpot. I’ve been blessed to find extraordinary people who believe in what I do, and I’ve been able to launch my brand with a value system that aligns with my beliefs and appeals to my market segment. Creativity is the easy part. Taking that vision and implementing it with people and products that reflect that creativity is the hard part. By sharing the stories, people and places behind the crazy ideas I muster up, my mission is to take you along on this journey and invite you to become a part of my movement. Are you ready?